Do your business objectives and user actions intersect?

Susan Harkus

User-centred architecture
Engaging content & communications
= > Business-effective website

It's not rocket science...

“From the very start, e-commerce has empowered the customer to an unprecedented degree... If the customer is in the driving seat, the logical next step is to rethink everything from that perspective.”

Electronic commerce, 2000 Special Report on the Financial Industry,
CAP GERMINI, ERNST & YOUNG

Let me help you...

Design useful websites
Write content that engages your users
Give other language speakers access to your web content
Fix the problems that are coming between your online users and your success

Papers and articles
Contact me

How does customer in the driver seat apply to your website or to your online documentation?

Don't users come to your site expressly to do what you offer? Shouldn't there be a natural intersection between what you want and what your users want?

Why do online communications and online relationships fall short of delivering business outcomes? It's not rocket science but failure happens so often.

Why? ...When business has the knowledge to get it right!

I collaborate closely with two highly talented consultants: Renée Todres of Tipping Point; and Heather Schoenheimer of HS Consulting.