Whether they realise it or not most organisations are involved in public relations and government relations. This comprehensive guide introduces these important subjects to non-professional readers.

Advances in technology in recent years have made it much easier to produce quality newsletters. At the same time the rapid growth of the Internet has made it almost compulsory for bodies of all types to set up their own home pages on the World Wide Web. In both cases success depends on having an appropriate editorial content.

This is a topical work, written in non-technical language and in a popular style which even computer-illiterate persons will enjoy. The topics covered are wide ranging and include the preparation of media releases, proofreading, enhancements to web pages and legal issues.

The book contains many useful checklists, a Glossary, a detailed Index and a Foreword by Graeme Samuel.

200 pages   086417893X   RRP $A21.95