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Do we remain static, increase advertising or cut prices to buy the business. These options are being considered for the following three periods, as displayed below. Car marketing strategy today involves an elaborate mix of age groups and psychographics. From the Generation Y (post 1976), the generation x in the twenties, the baby boomers 38-55 thru to the empty nester. Review the overall graph below and please submit comments:
Sales Strategy Spreadsheet (28.5kb) |
